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MSc in Digital Games and Business Innovation

MSc in Digital Gaming and Business Innovation


"The MSc program was an amazing experience. It afforded me the opportunity to explore the digital world of games development, games modelling and game programming with state of the art facilities at the SGI Institute. It had also given me the chance to develop a few ideas on how to utilize games in making interactive Architectural designs, as I came into the program from an Architectural Design background. On the whole, it was an enlightening experience, all together."
- Timothy Ogese (graduated student)


The MSc in Digital Games and Business Innovation (formerly ‘Serious Games and Digital Content’) offers students the chance to learn how to use their love and expertise of digital games as a core part of their future career development.


The MSc in Digital Games and Business Innovation has been created to offer individual students a robust, engaging and relevant programme of study, but which is designed to support requirements from business leaders which will feed into the development both of specific modules for that organisation’s cohort of students or the more general modules available to all.


It is a core feature of this degree that students will learn how to apply games mechanics in business scenarios. This is an important and growing field of development in most business communities, from medicine, to banking, to reducing our carbon footprint.


The programme specifically aims to provide you with a critical understanding of how Digital Games and Business Innovation practices and technologies are key to the successful development of businesses whose sphere of operation, mode of distribution and collaborative practice is predominantly digitally-based.


It will develop your core competencies of analysis, synthesis, decision making and the ability to cope with complex new opportunities, technologies, techniques and issues in the Digital Games environment.


It will stimulate a proactive approach to organisational issues which illustrate an understanding of the impact of the changing environment and the context within which managers and organisations within these industries operate.


The course will develop your effectiveness as an active, accountable and self-directed practitioner, able to research, plan and manage advanced level research-based projects, whilst exercising informed judgements, within legal and ethical constraints


It will develop your ability to engage in the critical analysis and ethical evaluation of complex issues in relation to the Serious Games and Digital Content environment, the work of others and your own professional practice.


By the end of the course you will have enhanced your professional practice. The students who will emerge from this course will better understand the area of Digital Games and Business Innovation, the market needs and the multiple career prospects open in front of them in the current unsettled environment. They will establish real industry contacts and will obtain a unique insight of the field.



Modules you will study:

  • Foundations of digital games
  • Digital game design and development
  • Digital content and implementation

This is a step-off level at PG Certificate in Digital Games and business innovation. At PG Diploma level, students select two modules from the following:

  • Internship (Industry Placement)
  • Management of innovation and
  • Games programming

This is a step-off level at PG Diploma in Digital Games and Business Innovation:

  • Research methods in digital games and business innovation
  • dissertation/project

On successful completion awarded MSc in Digital Games and Business Innovation.



How to apply

Those wishing to study this course full-time can complete this online application form. To study this course on a full-time basis and apply via postal application please complete and return the full-time UK application form.


International and EU Students enquiry form: International students may apply using the online application form or contact our International Office for application advice and guidance.


For more information regarding the application process please visit the Coventry University website.


For further information or an informal conversation, please contact Dr Panagiotis Petridis at the SGI.




Entry Requirements:

The normal entry requirements for a taught Masters programme are an Honours Degree or a Postgraduate Diploma in any discipline relevant to digital games, media design & production, business studies or computer science. In exceptional circumstances candidates without a degree may be considered but must demonstrate equivalent expertise and/or relevant industrial experience. You will normally be expected to provide a portfolio of accredited supporting evidence and to attend an interview. International students will need a TOEFL score of 600, an IELTS score of 6.5 (pre-sessional English course lengths range from 4 to 20 weeks is required for applicants whose current IELTS level are 4.0-6.0, normally IELTS 4.0 needs 20 weeks and IELTS 5.5-6.0 needs 4.5 weeks), GCSE English Language grade B, or a Cambridge Certificate of Proficiency in English.


Start Month(s):
MSc, January and September intakes
PG Certificate & PG Diploma, September intake only.

Masters Degree Type:
MSc, PGCert & PGDip

Contact Name:
Dr Panagiotis Petridis

Study Type:
( AND ONLINE)